Your Business Soul
Why do some people gain the level of success so much higher than others? Frequently it’s due to the fact they have a better philosophical strategy. They approach everyone they deal with in a totally different and more effective way than anyone else does. While their competitors are usually unable to figure out this strategy, it is one anyone in business can successfully employ by simply
changing his or her focus from “me” to “you.” This is true whether you own a business of your own or work for a corporation. This simple adjustment of focusing on the desire, needs and wants of your client is what I believe is the most powerful business (and life) strategy you can employ. It’s called the strategy of pre-eminence. Once you begin to use it you will always- not just sometimes, but always stand out in the minds, hearts and chequebooks of your client, your employees, your employer, or your boss as the very best there is. The one and only pre-eminent choice!
The strategy is quite simply the ability to put your clients’ needs always ahead of your own. When you master this, your success will naturally follow.
It may seem backwards to put your clients best interests ahead of your own. In fact, that’s the reason so many businesses are unremarkable, unmemorable and ultimately unsuccessful. It’s amazing how many people and companies will say and do whatever it takes to make a one time sale rather than taking the time to understand the clients’ desired outcome, and then having the courage and concern to tell that client what they really need is much less than what they told you they wanted. You may when you take up this approach, end up with a smaller initial sale, but you will have just made a new friend, someone who will remember you the next time, and who will, no doubt, tell their friends about you and your company.
Just the other day I approached a security company to fix my electric gate motor, I entered the shop at 08h30, told them it was urgent, I would have to take time away from the office, could they help me? “We will send someone round within the next hour and a half.” I was enthusiastically assured. 6 hours later, the whole morning and early afternoon wasted I contacted them. “We will send someone round on Friday, does that work for you” You can imagine my response – A short, sharp- “No it doesn’t, it would have been nice if you told me this at 08h30 this morning, not some hogwash about and hour and a half.
Is this your type of business? Are these your type of employees? Is this the way you expect your customers to be treated, with impunity, indifference and without regard to the value of their time?
The strategy of pre-eminence doesn’t only apply to selling your clients product or services. The strategy is of equal importance to anyone, in any business situation. Legal, admin, shipping- any department- you should use the strategy as a basis for dealing with everyone.
Be a problem solver – not a problem bringer. Add value to every task you undertake on your employers behalf. Anyone, in any situation, who can look at you as a trusted friend who is providing a service that will benefit them in some way, will be more willing to sing your praises to those who have the ability to advance your career or business. Not just because you helped them, but also because they will want to continue to use the valuable service you provide them.
Whatever you do if you focus on giving value and advice instead of manipulating and manoeuvring you win over many prospects, clients, colleagues and friends, and you’ll be rewarded in ways you never dreamed!
If you want to quit wasting time working for money and start making money work for you then visit my site at www.gettingontop.com right now and receive a 7 step digital course where you will discover how to explode your income the stress free, easy and faster way. David Leslie owner of gettingontop.com is dedicated to to providing proven and tested methods of creating wealth. This article may be reprinted as long as the article is left unchanged and the links remain active.
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